Visual rhetoric. Perspectives and important issues

Agnieszka Kampka
SGGW

The article discusses a new research perspective – the visual rhetoric. The author describes the cultural context and contemporary changes in the modern society which are the sources of the growth of interest in the visual. The article presents some examples of rhetorical analysis concerning visual objects and basic methodological rules. The paper also explains relations between the visual rhetoric and Barthes’ semiotics or Panofsky’s iconology.

FAR 2011 No. 1 (24) January-March

Rhetoric and Art