Argumentative mechanisms in advertising Annalisa Cattani University of Bologna Academy of Fine Arts of Ravenna Advertising is more and more powerful and witty. It is a mirror and matrix of society, as it uses and produces stereotypes. Nevertheless it also has to face a very skilled audience, that doesn’t simply want to be persuaded, but
Read morePhotographical lie, or about persuasion in photography Małgorzata Jakóbczyk Florencja The paper depicts the use of rhetorical – i.e. essentially verbal – rules and categories in the visual art of photography. It starts with historical and sociological considerations of the inner photographic contents, e.g. veridicality or pragmatism. It therefore explains the ways in which the
Read moreFrom Rhetorics to Aesthetics. Alexander Gottlieb Baumgarten’s „Aesthetica” Piotr Kozak Uniwersytet Warszawski The heuristic premise in the paper holds that Alexander Gottlieb Baumgarten’s project of aesthetics was not only an expansion of former theories of poetry and taste, but it was also an original attempt of creating a science of sensitive cognition (scientia cognitionis sensitivae).
Read moreOn the threshold of modernity. The Renaissance art of mnemonics in the “Dialogue about memory” by Lodovico Dolce Joanna Pietrzak-Thébault Uniwersytet Kardynała Stefana Wyszyńskiego With the roots in antiquity, the mnemonic treatises were developed in the Middle Ages, taking very interesting forms. The apogee of their development was noted in the 14th and 15th centuries. Works devoted
Read moreVisual rhetoric. Perspectives and important issues Agnieszka Kampka SGGW The article discusses a new research perspective – the visual rhetoric. The author describes the cultural context and contemporary changes in the modern society which are the sources of the growth of interest in the visual. The article presents some examples of rhetorical analysis concerning visual
Read moreEditorial Dear Readers, The thematic issue Rhetoric and political polemics is dedicated to one of the most important aspects of political communication. Polemics, controversies, contestations, arguments oft en degenerate into what counts nowadays as pure sophistics. Therefore the volume opens with a study by Cyprian Mielczarski The heritage of the classical sophistics and the modern
Read moreEditorial Dear Readers, In 2011 we have an anniversary of our quarterly. By reason of this occasion we prepared a new editorial form, a new Editorial Management, and a new Editorial Board; we prepared also the website of our quarterly. The languages of issues are the conference languages and Polish language of course. Our journal
Read moreMIROSŁAW KOROLKO, „PODRĘCZNIK RETORYKI KAZNODZIEJSKIEJ”. Elab. Father. G. Jaśkiewicz. WAM. Cracow 2010 (Review) Barbara Bogołębska University of Łódź From the medieval times people wondered about the possibility of reconciling the Christian content with rhetorical techniues1. Usually the “common pronunciation” was accompanied by the rules of “church pronunciation”. The handbooks of homiletics taught and still are
Read moreCOMPETITION DEBATES AND PRE-ELECTION TV DEBATES – DISPOSITIO PROBLEMS IN TWO FORMS OF A DEBATE GENRE Agnieszka Budzyńska-Daca University of Warsaw The article aims at the overview of the selected problems of the two genre realizations of the debate: competition debates and pre-election debates characterized by the presence of political leaders. Basic assumptions of the
Read moreTHE PAST AS A CULTURAL CONSTRUCT. IMAGES OF A REVOLUTION AND COMMUNISM IN THE SERVICE OF PERSUASION Oliwia Tarasewicz-Gryt College of Management „Edukacja”, Wrocław In the paper the author analyses the motif of a revolution and the reference to communism in advertisements. Th e author hypothesizes that revolution is a metaphor of breakthrough, innovation etc. Th
Read moreJako członkowie Towarzystwa reprezentujemy bardzo różne dyscypliny (m.in.: polonistykę, filologię klasyczną, neofilologię, językoznawstwo, historię, filozofię, socjologię). Są wśród nas doświadczeni badacze, jak i początkujący pracownicy nauki. Są teoretycy i praktycy, wykładowcy akademiccy, nauczyciele szkół średnich, pracownicy działów PR, logopedzi, specjaliści w dziedzinie komunikacji.
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